How to Make Brand Deals as a Micro-Influencer
In the past, brands chased creators with massive followings. Now, the data is pushing brands in a different direction. Several studies have found that smaller influencers actually have higher engagement rates, a factor that is weighed heavily in paid partnerships.
Brands are now prioritizing deals with micro-influencers, or creators with 5,000-20,000 followers, over larger creators with millions of followers.
If you’re a small content creator and ready to monetize your content, you’re in the right place. Here’s what you need to know to land a brand deal as a micro-influencer.